Connect Product Decisions to Business Outcomes

Build a CX-centric culture that prioritizes product designs and user journeys and enables decision making informed by insights from production usage by customers

AI-Powered CXOps for Modern Marketing Teams

CX Score is the first AI-powered Customer Insights Platform for modern marketing teams. Unlike today’s imprecise and reactive marketing analytics solutions, CX Score uses Synthetic User AI technology to automate the process of analyzing customer behavior, generation of insights, and optimization of journeys. With CX Score, brands swiftly craft captivating digital journeys that draw in visitors, captivate users, foster customer loyalty, and enhance lifetime value.

GenAI Synthetic Users

CX Score Synthetic User technology combines human intelligence with the limitless power of machines to automate common tasks, guide human validation of complex tasks, and simulate user behavior during design, dev, and ops stages, to provide actionable insights that enable rapid delivery of CX at scale.

Design for Experience ​

Measure impact of product initiatives on user engagement, customer satisfaction and financial performance, thereby, connecting product decisions to business outcomes.

User Behavior

Simulate customer behavior during product design, development, and operations using AI-generated Synthetic Users and share actionable insights to enable the rapid delivery of CX at scale. 


With CX Score, you gain unparalleled visibility into the intricacies of user interactions, allowing you to uncover hidden patterns, preferences, and pain points that traditional methods often overlook. By harnessing the power of AI to replicate real-world scenarios and user journeys, CX Score empowers teams to make data-driven decisions that drive meaningful results.

Validate Total Experience

Precisely calculate and improve your total CX Score by automatically validating every user journey against the CX requirements of design, functionality, usability, privacy, security, performance, and accessibility


Measure Impact

Connect CX initiatives to business metrics and outcomes by measuring the impact of product decisions on user engagement, customer satisfaction, and financial performance. 


With CX Score’s comprehensive analytics dashboard, you can visualize these metrics in real-time, allowing for quick decision-making and adjustments to your strategies. By leveraging AI-generated predictive insights, CX Score not only helps you understand current performance but also forecasts future trends, empowering you to proactively address potential issues and capitalize on opportunities.

Measure Impact

Product Teams

Unify product, design, dev, and ops teams on a single easy-to-use platform that breaks down silos, streamlines processes, and automates manual labor-intensive tasks. 


With CX Score, collaboration becomes seamless as teams can access and share insights in real-time, fostering a culture of innovation and continuous improvement. By centralizing all aspects of the CX journey, from design to deployment, CX Score ensures that every team member is aligned with the overarching goals and priorities of the organization.


Craft engaging experiences by utilizing AI-powered insights to guide design decisions, aligning them with performance metrics that drive audience engagement.


Use CX Score’s Gen-AI Synthetic Users to experiment with various user scenarios to drive actionable insights across design, development, and operations, enhancing user engagement.


Enhance CX consistency with CX Score’s validation capabilities, ensuring alignment with design, functionality, usability, privacy, security, performance, and accessibility standards, fostering customer loyalty.


Boost growth strategies with CX Score’s measurement tools by correlating product and CX initiatives with key metrics like user engagement, conversion rates, CSAT scores, enabling data-driven decisions for business success.