AI-Powered Campaign Optimization
CX Score’s Customer DNA uses multimodal embeddings and Generative AI to create dynamic audiences and deliver personalized recommendations, deals, and ads. Build a campaign-centric culture that prioritizes strategic planning and user engagement, enabling decision-making informed by real-time data and insights from campaign performance across multiple channels.
Maximize Your Marketing Impact with Campaign Ops
Unlock the full potential of your marketing strategies across every stage of the customer journey. Campaign Ops serves as an intelligent engine, autonomously optimizing your campaigns and ensuring seamless integration across various touchpoints. From creating campaigns to deploying, measuring, and optimizing them, Campaign Ops supports key activities like SEO, ads, and web design.
- Create: Craft personalized, impactful campaigns using advanced tools for ads, SEO, and item creation.
- Deploy: Seamlessly launch campaigns, incorporating deals and upsell strategies for maximum impact.
- Measure: Track and analyze performance across channels with real-time insights.
- Optimize: Continuously enhance campaigns through AI-driven notifications and design improvements to maximize ROI.
360° Campaign Management
CX Score’s proprietary Customer DNA technology uses multimodal embeddings and Generative AI to create dynamic audiences that power personalized, effective, and agile marketing strategies to drive significant business outcomes.
Connect Business Goals with Campaign Strategies
Optimize Campaigns, Maximize Impact
CX Score Campaign Ops platform connects your business goals with campaign strategies through continuous feedback loops. It leverages ROI Manager to align Business Goals, conduct Experiments, and track Performance. The process involves scoring the campaign mix, generating ROI hypotheses, piloting and scaling campaigns, and monitoring the portfolio to ensure optimal performance. This holistic approach ensures that your campaigns are continually optimized for maximum impact and efficiency.
Create
Craft impactful campaigns using AI-driven insights that guide your strategy and design decisions, aligning with performance metrics to maximize audience engagement.
Deploy
Leverage CX Score’s Gen-AI Synthetic Users to experiment with diverse scenarios, refining design, development, and operations for higher engagement and seamless campaign execution.
Measure
Boost growth strategies with data-driven decisions using CX Score’s measurement capabilities. Correlate campaign efforts with key metrics like engagement, conversion rates, and CSAT scores to continuously improve performance.
Optimize
Boost growth strategies with CX Score’s measurement tools by correlating product and CX initiatives with key metrics like user engagement, conversion rates, CSAT scores, enabling data-driven decisions for business success.
